Local Restaurant hits home run with Artisan Made Sriracha Beef Jerky

When the Kickstarter Campaign for local Johnson City Area BBQ Restaurant “LG’s BBQ” went live we knew it was going to be a winner… but we didn’t know it was going to absolutely take off!

Owner Lynnette Talbert spends her days perfecting the recipes and flavors that make LG’s BBQ such a hit with the locals.  Between running the place and wrangling her four children she still finds time to come up with new things.  Her latest creation, Sriracha Beef Jerky, has proven to be such a smash hit that she has decided to take it NATIONWIDE!

Her early nationwide test sales were conducted entirely through a single online forum.  In the course of just one month this small group of people were so impressed with the flavor of the jerky that they purchased in excess of $8,000 worth.  It was at that time Lynnette knew that she had a great product.

In order to be able to produce enough of the stuff to meet demand she had to upgrade from hand slicing the meat to the use of a deli slicer.  Then, she went from a single commercial dehydrator to two of them.  Then she bought a third, and as of now she is currently operating four slicers.  After seeing just how popular her recipe has proven to be, she had decided that she needs to perform a major upgrade of her equipment.  She is interested in purchasing a bulk slicer as well as a trimmer, but in order to be able to do that she needs help, so she has decided to launch a Kickstarter Campaign.

Her campaign managed to reach its funding goal within hours of launch, and has been steadily climbing ever since.  From what we are seeing, it looks like LG’s Sriracha Beef Jerky is a definite winner, and is here to stay!

See the campaign live, and maybe even snag some great jerky at : www.epicsriracha.com

Owner Lynnette Talbert stands in front of the large lighted sign at LG's BBQ

Owner Lynnette Talbert stands in front of the large lighted sign at LG’s BBQ

WOW!

Can you believe what happened at Kickstarter a couple days ago??!??!

Apparently, the *massively successful* “Kobe Red Beef Jerky” campaign turned out to be nothing more than an elaborate FRAUD!

(Not to be confused with our amazingly popular Sriracha Jerky campaign…)

The project was cancelled with less than an hour to go after having raked in over $120,000 in pledges.  Fortunately, since the deception was discovered in time, nobody lost any money, but if it hadn’t been for the eagle eyes and suspicious natures of a few intrepid Internet Detective folks this could have been a MASSIVE blow to the concept of crowdfunding!

Let me pull on your ear for a second…  Crowdfunding, just like any other “investment” strategy, carries with it inherent risks.  When you are giving someone money based on the expectation of a return you could very well be setting yourself up for disappointment.  You must take steps to protect your investment if you wish to minimize your risk.

1) Know the product.  Understand it.  Try to figure out what will make it work or not work.  Why would you want to invest money in a flying car if the inventor cannot even explain to you how the thing is supposed to work?

2) Know the person.  Do your homework before you whip out your checkbook.  Are you getting all your information from the project creator?  What is his history?  Is there any evidence that he has the ability to deliver?

3) Know the market.  Is this really a product/service that you want to associate yourself with?  Will it be as “in-demand” as the creator assumes?  What makes him think that his invention of a 5-tined fork is going to make him rich?

4) Know when to walk.  Sooner or later there will be something – a rumor, an unfavorable news article…  something… which gives you that Spidey-sense tingling in the back of your neck.  If you start to have doubts about a product, it’s for a reason.  Try to root out the cause of those doubts.  If your suspicions start to look more and more correct, then get your money back and head for the door.

5) And finally, do not EVER subscribe to the whole “in for a penny, in for a pound” philosophy of investing.  It may have worked for Donald Trump, once, but he had a proven concept and the ability to make it happen.  If you’ve invested $100,000 into an idea, and the creator just keeps coming to you with the line “I’m about to make a breakthrough, I just need another $5,000″ or “we’re almost there, just a little more cash is needed” then you need to stop what you are doing and walk.  What you are experiencing is one of the many logical fallacies.  This particular one is called the “Sunk Cost Fallacy.”  For a clear explanation, visit this link.

In the meantime, however, stop by OUR campaign and snag some of OUR excellent, 100% non-scam Sriracha Beef Jerky!  It will blow your mind!